After an inauspicious launch of a new neighborhood-based leaf removal program, the following year the City of Portland asked my prior firm to relaunch, position and build momentum for the program. We renamed the program “Leaf Day,” emphasized the value of our urban forest and the importance of all Portlanders investing in it. We created a logo and graphic identity for the program, created all the program outreach materials for the first year, including brochure, door hangers, a poster, and one of the best online resources about the benefits of urban forest on the internet.

 
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